The future of marketing: how artificial intelligence is revolutionizing communication strategies
With language-model assistants, marketing work moves from drafting to directing: knowing exactly what to ask for and how to judge the result.
Marketing
Marketing seen from the receiving end. Customer perception, communication on the Internet, product development, and the use of artificial intelligence.
AI in the service of writing: the advantages of artificial intelligence in content production
A three-year review of AI-assisted writing in business: which advantages held up, which promises were overstated, and what the first list left out.
Simplifying the offer to increase sales (reason-based choice)
People who are uncertain or face too many alternatives prefer to wait, even at a price: two classic experiments and what they mean for sellers.
Do we work to win or to avoid losing?
Fear of losing outweighs the pleasure of winning: Bazerman's auction explains escalation of commitment and its effects on sales forecasts.
Internet marketing: how does it differ from mass marketing? The Cluetrain Manifesto
In 1999 four authors declared that markets are conversations: all ninety-five theses, and what mass marketing still has not learned from them.
Horses, customers and products: customer involvement in the search for innovative products
Ask customers what they want and you get a faster horse: what research says about the limits of letting customer requests drive product development.
Marketing campaigns and customer perception
Email campaigns are judged by the 0.5% who click, but what about the other 99.5%? Unrequested contact slowly wears down the customer relationship.
How do customers reason when we make our case? Why is it so hard to persuade, even on solid rational grounds?
Context, familiarity, and expectations shape judgment before reasoning starts: how impressions form and when an argument can actually change them.