Internet marketing: how does it differ from mass marketing? The Cluetrain Manifesto
In 1999 four authors declared that markets are conversations: all ninety-five theses, and what mass marketing still has not learned from them.
Horses, customers and products: customer involvement in the search for innovative products
Ask customers what they want and you get a faster horse: what research says about the limits of letting customer requests drive product development.
SPEAKING: elements, conventions and codes of spoken communication
There is always a gap between what we mean and what the listener understands; eight elements help narrow it with people from other cultures.
Marketing campaigns and customer perception
Email campaigns are judged by the 0.5% who click, but what about the other 99.5%? Unrequested contact slowly wears down the customer relationship.
A path to defining and reaching ambitious goals
Starting from who we want to become, rather than from the next deadline, makes goals more coherent and ambitious: the possible selves approach.
What is the hidden cost of unemployment?
Work provides time structure, social contact, purpose, identity, and activity; losing these latent functions costs more than economic indicators show.
How to make decisions within an organization
Rational model, bounded rationality, garbage can, Vroom-Yetton: how individuals and groups actually decide, and which biases pull them off course.
How do customers reason when we make our case? Why is it so hard to persuade, even on solid rational grounds?
Context, familiarity, and expectations shape judgment before reasoning starts: how impressions form and when an argument can actually change them.
Motivation and work: the importance of task, organization and goals
Only 11% of Italian employees say they are engaged: motivation theories show where to act before turning to training courses and incentives.
Individual and group performance compared: when is the group more efficient?
From Allport to Zajonc, a century of social facilitation research shows when working together pays off and why brainstorming groups so often disappoint.